Datomni assists mid-sized businesses in optimizing and scaling their marketing engines by providing state-of-the-art customer data infrastructures and analytics backends, utilizing Snowplow, Segment, GA4, Pipedrive, Omni CDI, and a dozen other technologies.

Established in 2018, Datomni initially focused on the service side of the business, helping companies primarily from Poland manage their marketing and analytics stacks and derive maximum knowledge from data.

Since 2021, Datomni has been developing its customer data infrastructure solution, Omni CDI, with Forward Thinking’s participation. This solution includes standalone tracking libraries in PHP and Node.js, three dockerized platforms for data processing and enrichment (Omni Analytics), identity management, ETL, as well as various infrastructure elements, including for example Terraform templates with over 1,000 community downloads. Additional components include a WordPress plugin for tracking Segment and GA4, reporting templates, activation tags, and data monitors. With significant input from Forward Thinking, Datomni now offers this infrastructure in a SaaS model with dockerized, private-cloud deployments for clients worldwide, including for example Adapex and Vyde.

Datomni is also building a data-driven marketing community across multiple European cities, with over 2,000 members, and the largest chapter being in Berlin.

In the summer of 2019, Datomni participated in the WeWork Labs residency, a program focused on connecting young companies with experienced investors for mentoring sessions aimed at improving their company strategies.

In 2021, Datomni was listed as one of the top 100 IT companies in Poland by Clutch. In 2023, it was named a top media buying and CRM implementation company in Poland.